Posts Tagged ‘subscriber’

Wednesday, November 9th, 2011

During today’s Activision Blizzard investor call, it was announced that WoW has a total of 10.3 million players. This is down from the 11.4 million subscribers announced in March 2011. That means that 1.1 million players no longer play the game, a decline of about 10%.

In the call, Blizzard CEO Mike Morhaime said that the majority of the subscriber loss happened in the east. There was no mention of specific subscriber numbers in the United States. Blizzard also declined to provide a subscriber forecast.

It’s not uncommon to find these numbers rise and fall with the time during an expansion’s life cycle. It is entirely possible that the numbers will increase with the release of Mists of Pandaria.

WoW subscriber numbers down to 10.3 million players originally appeared on WoW Insider on Tue, 08 Nov 2011 17:03:00 EST. Please see our terms for use of feeds.

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WoW Insider

Wednesday, August 31st, 2011

This past May, Blizzard announced its World of Warcraft playerbase had declined to 11.4 million, a 5% drop from its post-Cataclysm high of 12 million. Predictably, the game’s detractors pounced on the news, citing it as evidence of WoW’s impending demise.

The company isn’t worried that it’s all downhill from here, however, according to The Market for Computer & Video Games interview with Blizzard Entertainment’s VP and executive MD of internal operations Michael Ryder. Citing the game’s impending launch in Brazil, growth in China, and the new free-to-play aspect of WoW (at least, free-to-play up to level 20), Ryder insists that the world’s most successful MMORPG has room to become even more successful.

Spin? Perhaps. But still, even if subscriber numbers continue a slow decline, there’s no question that WoW will be profitable — and thus, still around — for a long time to come.

Brace yourselves for what could be some of most exciting updates to the game recently with patch 4.3. Look at what’s ahead: new item storage options, cross-realm raiding, cosmetic armor skinning and your chance to battle the mighty Deathwing — from astride his back!

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Blizzard remains optimistic about WoW subscriber numbers originally appeared on WoW Insider on Tue, 30 Aug 2011 20:00:00 EST. Please see our terms for use of feeds.

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WoW Insider

Thursday, October 7th, 2010
Hear that? It’s the engines still churning away in the juggernaut that is World of Warcraft. It’s been a while since Blizzard last proudly revealed World of Warcraft’s subscriber numbers, back then topping 11.5 million.

Today Blizzard revealed that World of Warcraft has finally breached the 12 million subscriber milestone. Not many games can boast continual growth two years after release, let alone when it’s upon its sixth anniversary. So why has it taken this long? The primary reason has been the rocky ride in China, and its delays of Wrath of the Lich King there.

However, with the expansion now released, Blizzard attributes it heavily to reaching this new milestone. They also feel that the anticipation for Cataclysm has drummed up interest in players returning to the game to prepare for the next expansion.

Regardless of why people are playing, they’re playing. And World of Warcraft is more alive than ever because of that.


Quote from: Blizzard (Source)
IRVINE, Calif. — October 7, 2010 Blizzard Entertainment, Inc. announced today that the subscriber base for World of Warcraft®, its award-winning massively multiplayer online role-playing game (MMORPG), now exceeds 12 million players worldwide. This milestone was reached in the wake of the mainland Chinese launch of World of Warcraft’s second expansion, Wrath of the Lich King®, and also as global anticipation continues to mount for the December 7 release of the game’s third expansion, Cataclysm™.

“The support and enthusiasm that gamers across the world continue to show for World of Warcraft reaffirms our belief that it offers one of the best entertainment values available today,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We are as committed as ever to taking the game to new heights, and we look forward to demonstrating that with Cataclysm in December.”

Since debuting in North America, Australia, and New Zealand on November 23, 2004, World of Warcraft has become the most popular subscription-based MMORPG around the world. It was the bestselling PC game of 2005 and 2006 worldwide, and finished behind only World of Warcraft: The Burning Crusade®, the first expansion pack for the game, in 2007. For 2008, the World of Warcraft series represented three of the top five bestselling PC games, with Wrath of the Lich King finishing the year at #1, and in 2009, World of Warcraft titles claimed three of the top six spots.*

World of Warcraft is currently available in eight languages and is played in North America, Europe, mainland China, Korea, Australia, New Zealand, Singapore, Thailand, Malaysia, Indonesia, the Philippines, Chile, Argentina, and the regions of Taiwan, Hong Kong, and Macau.

To keep pace with the continued growth of World of Warcraft as well as development on other Blizzard Entertainment games, the company is currently hiring for numerous open positions. More information on career opportunities available at Blizzard Entertainment can be found at

For further information on World of Warcraft, The Burning Crusade, Wrath of the Lich King, and Cataclysm, please visit the official website at

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