During today’s Activision Blizzard investor call, it was announced that WoW has a total of 10.3 million players. This is down from the 11.4 million subscribers announced in March 2011. That means that 1.1 million players no longer play the game, a decline of about 10%.
In the call, Blizzard CEO Mike Morhaime said that the majority of the subscriber loss happened in the east. There was no mention of specific subscriber numbers in the United States. Blizzard also declined to provide a subscriber forecast.
It’s not uncommon to find these numbers rise and fall with the time during an expansion’s life cycle. It is entirely possible that the numbers will increase with the release of Mists of Pandaria.